Rainbow Wags September 2023

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Cooler nights, colorful leaves – no doubt that Fall is here! Get out and enjoy the change of seasons with your pets before the wet weather sets in.

There is always lots going on through the Fall and Winter Holidays at Rainbow, and the fun will kick off on October 7 when the Ukiah Rainbow and Mendocino Animal Shelter host an adoption event at the store! Stop by to visit with the adoptable pets who would love to spend the winter at your side! Shelters throughout California are at capacity and Mendocino and Lake Counties are no different. There is a desperate need for homes – both forever and foster – because the shelters are overflowing. Some of those beautiful shelter guests will be at the Ukiah Rainbow on Saturday October 7, hoping to meet their forever people. Stop by and say hello – and don’t forget there are donation bins at the stores for our local shelters! If you can’t adopt or foster, please donate. Every penny is important.

Everyone loves a good SALE, right? Saturday October 14 there will be a special PARKING LOT SALE at all the Rainbow stores, in Lakeport, Middletown and Ukiah! Watch your inbox for more information, and mark down Saturday October 14 to come in to Rainbow and save!

September is National Service Dog Month. Learn all about Service dogs – the different types, how they are raised and trained, who they benefit, and how to interact with a working Service Dog on this fun and education website from Canine Companions. There’s stories, interactive features and downloadable coloring pages and word puzzles! Canine Companions was founded in Santa Rosa, California in 1975. The National Headquarters and Northwest Training Center are located on the Jean and Charles Schulz Campus in Santa Rosa, California. Canine Companions now has 6 training facilities spread across the United States.

Fall is in the air, and in Rainbow Stores! Check out the new arrivals from Cahartt and Ariat!

Animals suffer from pain just like people do, but they can’t tell us when they hurt. Pets often hide their pain, making it difficult for us to know when something is wrong. Pain comes in many forms: surgical pain, arthritis and cancer related pain, just to name a few.  Acute pain is obvious and distressing. Chronic pain can be subtle, and masked as “getting old” or “slowing down.”  Old age is not a disease, but pain is. There are many options to treat the various causes of pain in animals including pain medications, physical rehabilitation, acupuncture, laser therapy, and therapeutic massage.

The International Veterinary Academy of Pain Management (IVAPM)  has proclaimed September as Animal Pain Awareness Month, and this coincides with human medicine’s Pain Awareness Month. The IVAPM is a leading forum and educational resource for veterinary professionals and pet owners interested in animal pain prevention, management and treatment.


Those Fall chores won’t do themselves! Make short work of fallen leaves, clearing branches or cutting firewood with the right Outdoor Power Equipment for the job. Check out the complete lines of Stihl, Husqvarna, Honda, BCS and more in the OPE Department at your local Rainbow store. Factory trained specialist can help you pick just the right equipment for you job and budget.

Trivia! Enter to win a $15.00 Rainbow Coupon. All correct answers are entered into a random drawing.

The August question was, Which Fair’s Junior Livestock Auction set a new record this year? The correct answer is, the Redwood Empire Fair Junior Livestock Auction, which brought in a whopping $1,135, 791.50 and Michelle Briggs is our winner!

The September question is, Where was Canine Companions founded?

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