On the Right Lead April 2020

Rainbow is here to help!

As an essential business, providing feed and supplies for pets and livestock, Rainbow stores remain open with reduced hours and expanded sanitation and security measures in place. During this unprecedented Shelter in Place order, we want to assure everyone – our valued customers, friends, and staff – that Rainbow is daily updating our procedures so that we can provide needed services for the animals in our care.

Some of the obvious improvements include plexiglass barriers at every cashier station, disinfecting all counters and items after every transaction, dedicated shopping cart sanitation areas and phone order/curbside deliveries. Phone your order in, pay with a credit card over the phone, and we will deliver it to your vehicle. Just call about 30 minutes before so that we can have everything ready, and call us when you are in the parking area.

The Ukiah, Lakeport and Middletown stores also offer delivery to your barn for hay and feed orders. Rainbow Pet, in Hidden Valley Lake, is open from 9 AM to 5 PM Monday through Friday for phone orders and delivery only.

Behind the scenes, Rainbow store managers are meeting daily (virtual meetings by video or phone) to coordinate management and keep up on new developments. Rainbow Ag is a family-owned, local business and understands that this pandemic affects everyone–family, employees, vendors, customers, fellow business owners and our entire local community.

Together we will get through this.

Alfalfa Booking Sale Canceled:

The Alfalfa sale scheduled for the first of April has been canceled due to supply issues. As the Shelter in Place orders began, there was a rush on hay from the suppliers. All Rainbow stores still have a good supply of available hay and will be bringing in new hay as it becomes available.

No Tax Outdoor Power Equipment Sale Canceled:

Rainbow has a huge selection of the top-name Outdoor Power Equipment brands. At this time, to avoid overcrowding in the stores, the spring OPE sale has been canceled. Our OPE and Parts Departments are open to help you.

Spring Anniversary Sale – on hold:

Rainbow’s largest sale of the year, the first weekend in May, is on hold at this time.

Since most horse events have been canceled or postponed, we are on our own for spending time with our horses. This time of the year, grooming is always on the agenda! Riding – while maintaining the appropriate “horse length” between other humans – is also a great way to get outdoors and exercise. And we always can use some free stuff, right? Enter to win $200 of Farnam products. Must enter by April 17!

New Hours at Rainbow stores:

Temporary New Hours
Hours: M-F 8 am to 5 pm
Saturday 9:00 am to 5:00 pm
Sunday 9:00 am to 3:00 pm

Temporary New Hours
Hours: M-F 8:00 am to 5:00 pm
Saturday 9:00 am to 5:00 pm
Sunday 9:00 am to 3:00 pm

Temporary New Hours
Hours: Monday-Friday 10am-5:30pm
Saturday 10am-6pm
Sunday 10am-3pm

Rainbow Pet, Hidden Valley Lake:
Temporary New Hours – Phone Orders/Delivery Only
Hours: Monday- Friday 9 am-5 pm

We can still play Trivia!

Last month we talked about hay, and hay replacements! The question was, What can be used to replace Hay? Cindy Gomez had the correct answer of Beet Pulp. She wins a $15 Rainbow Gift Card.

This month’s question is, For Horse-people, the appropriate distance for Social Distancing is …


Comments are closed.

Share the knowledge!


No event found!