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The HSIMC Fundraiser features:
dancing cats



The April winner is
Ugo Innocenti

The Top Dog Models get their pictures on Natural Nuggets Bags

Look for the Clues in this Issue
All correct answers are entered in a random drawing for the prize

The Pet News
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American Bulldog puppies 2 female, 9 week old adorable puppies. Dad is NKC registered 109lbs, Mom is 90lbs. Ready for loving homes. $300 each

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VIP Community Vet Clinics

VIP Community Veterinary Clinic

Ukiah Rainbow Ag
Every Saturday
3:30 to 5:00 PM

Lakeport Rainbow Ag
Every Other Saturday
May 10 & 24
12:45 to 2:00 PM

swoosh image Their services are provided without an examination fee by a state licensed veterinarian. VIP offers all canine and feline vaccinations, blood and fecal testing, flea and tick control, ear mite treatment, deworming, and heartworm prevention. They also offer microchipping for only $39.00 including lifetime registration. For more information see Their web site at
or call the Ukiah or Lakeport Rainbow stores.

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Top Dog ModelsApril News

What a turnout! The potential Top Dog Models have had their photos taken by professional photographer Catherine Reese, and the photos are on their way to the initial judges - Rainbow Ag staff have the difficult job of picking 10 Finalists from each store, then the top ten each from Lakeport and Ukiah will be posted on the Rainbow Facebook page and voting begins! Watch the Facebook page in the coming weeks and root on your favorites! Vote and share with your friends. Three winners from each store will have their darling faces on packages of Rainbow's Natural Nuggets Baked Dog Treats for a year!

Spring Fair Sale

May 2, 3 & 4 – It's the biggest Sale of the Year at Rainbow Ag! 20% off everything in the store (excludes Outdoor Power Equipment and Sale items). Time to get a new outfit, stock up on pet food, or check out the great gift items (Mother's Day, Father's Day and Graduation are coming right up!). There will be special buys throughout the store, and Everything is on Sale! Don't miss it – Friday, Saturday and Sunday, May 2nd through 4th!

Pasta For PawsComing right up - The Humane Society of Inland Mendocino County's big Pasta For Paws Spaghetti Dinner Fundraiser will be Saturday April 26th at Barra of Mendocino Winery in Redwood Valley. Enjoy a spaghetti and meatball dinner with all the fixin's, music and dancing with the Felt-Tips and a silent auction, all proceeds to benefit the animals at the HSIMC shelter. For more information or to order tickets, click here!

The Dam Dog Walk

Looking for a fun way to get some exercise, enjoy time with your dog and meet other dog-lovers? Join in the Dam Dog Walk, every Wednesday evening from 5:45 to 6:45. Meet at the parking lot by Coyote Dam and take a structured group walk with certified dog trainer Sallie Palmer. This walk is perfect for socializing your pup and it's free. Get more information from Sallie's website.

Bunny and ChickGive you favorite fur-friend a new toy or two with this month's subscriber coupon. Buy One, Get One Half-Off on all dog and cat toys in stock at Rainbow. Just print the coupon or show it to us on your phone! Also in this issue, the veterinarians at Middletown Animal Hospital share an article in answer to a readers question about what vaccinations are recommended and when, and check out the cool infographic 12 Things You Didn't Know About Rabbits (though, we'll bet many of you know most of them!)

13mwz Wranglers - Everyday Price $18.87

Ask A Vet Pet Health Questions

Melanie asked, "My doggies are 3 yrs old. I'm curious -  they're up to date on shots as far as I recall. Do they have to have a certain shot yearly? Rabies?"

Melanie, Here is an article by us that describes the different vaccinations & when they should be given to your pet.

Canine Vaccinations: What, When, Why

Proper inoculation of vaccines for our canine companions is very important to help lower their risk to serious infectious diseases. There are many vaccines available and different protocols among veterinary clinics. However, there are a group of core vaccinations that should be given to every dog. These core vaccinations are Rabies and DAP (distemper virus, adenovirus, & parvovirus). The other vaccines that we strongly recommend, which are non-core vaccines are the Bordetella & Leptospirosis vaccines.

Rabies virus is a serious viral disease seen in mammals that adversely affects the central nervous system, leading to death. It is a zoonotic disease that’s typically transmitted through bites from infected animals. Once the symptoms have appeared, rabies is nearly always fatal. Death usually occurs less than a week after the onset of signs. Luckily, due to vaccinating dogs regularly, rabies in dogs is uncommon.

Puppies should receive their rabies vaccination at 4 months of age (16 weeks), one year later, and every three years thereafter.
Legally, all dogs must be vaccinated for rabies and this can only be done so by a licensed veterinarian.

Distemper virus, parvovirus, & adenovirus are all serious & potentially fatal diseases. The DAP vaccine, which protects against these viruses is especially important for puppies & juvenile dogs because their immune system is not fully developed yet. We treat MANY puppies/dogs that suffer from parvovirus each year. This is a very fast acting illness that causes severe morbidity & a fair amount of mortality. It is also a costly illness to treat. With proper inoculations with the DAP vaccine, all these diseases are 100% preventable.

For the DAP vaccine, it is extremely important that all puppies are initially vaccinated between 6-8 weeks of age, then every 3-4 weeks until 16 weeks of age. If the bitch's vaccine status is unknown OR she was not current on this vaccine, then the vaccine could be given as early as 4 weeks of age & may be valid to give up to 20 weeks of age. One year later, the dog must receive a DAP booster. After this one year booster, the DAP vaccine can be given every 3 years.
Be aware that skipping any of the puppy DAP vaccine series greatly increases your dog’s risk of contracting these diseases. Another risk is self vaccinating. When a licensed veterinarian gives this vaccine, not only are you ensuring that it was given and handled properly, but if the dog contracts one of these diseases, the cost of treatment is covered by the pharmaceutical company. When you get your vaccines from a feed store and give it yourself, there are no guarantees.

Leptospirosis is a disease caused by a spirochete bacteria. It is another deadly, serious infectious and contagious disease that can be easily prevented through vaccination. This disease is zoonotic, meaning it can be spread to humans, and is a health risk to humans as well. The bacteria causes major organ damage to the liver and kidneys. It is spread through the urine or contaminated water of infected wild and domestic animals. We live in a county that has wildlife and bodies of water everywhere, including gated Hidden Valley Lake. So, even our little dog companions, like chihuahas and yorkies are at risk. EVERY breed of dog is at risk. Treatment is through specific antibiotics and aggressive supportive therapy. Even with early detection and treatment, lasting organ damage and death are common.
The vaccination protocol includes a vaccine between ages 10-12 weeks, followed by a booster at 14-16 weeks. After that it needs to be given annually.

Bordetella is a respiratory disease that is very contagious between dogs. It is a bacterial infection that causes inflammation & disease of the upper airways & lower airways. This vaccine is commonly given to dogs that need to be boarded or groomed. But, even if your dog does neither of those things, the disease is easily transmitted at dog parks, the beach, or anywhere there are other dogs present.
There is a great oral form of this vaccine that is given annually. If your dog is frequently groomed or boarding & at risk, it may even be given every 6 months.

For more information on these vaccinations OR on other non-core vaccinations like Lyme & Rattlesnake, get in touch with your Veterinarian.

Brie Duff, DVM

You may also contact Doctors Smith, Duff and Holtz on
Middletown Animal Hospital's FACEBOOK PAGE

Do you have a pet health question for the veterinarians?
Send your question now
We will print selected responses in the next issue of Rainbow Wags Pet Newsletter

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12 things you didn't know about rabbits

New House Brand Pet FoodsValue is important in this tight economy. You want the best for your animal companions, but you can't ignore the costs either. That's why Rainbow is pleased to introduce their new House Brands of pet foods – extremely high quality food that is also an extreme value! These brands aren't advertised nationally but just compare the quality to other store brands and it's easy to see why they are such a value. Get a 40 lb bag of Red Flannel Canine Select for the low regular price of $17.99, or a 35 lb bag of Exclusive Chicken & Rice for the everyday price of $34.99. Save even more by using the Frequent Buyer Card and when you buy 6 bags, you get one free! Come on in to the Ukiah or Lakeport stores today and ask for the House Brands – and get your Frequent Buyers Card.

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