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The Potter Valley Spring Festival and Rodeo kicks off with a:



The April winner is
Remey Coyne

There are Three Top Dogs chosen from each Rainbow store

All correct answers are entered in a random drawing for the prize
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Morgan Mare Free to good home 26 yr old mare 15.3 hands, rideable, healthy just had shots,worming. Was a hunter jumper in her day just trail horse now would be great for a lesson horse.

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swoosh image Their services are provided without an examination fee by a state licensed veterinarian. VIP offers all canine and feline vaccinations, blood and fecal testing, flea and tick control, ear mite treatment, deworming, and heartworm prevention. They also offer microchipping for only $39.00 including lifetime registration. For more information see Their web site at
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May NewsClothing and boots 20% Off

Outfit the whole family in Rodeo style! Now through May 26, save 20% off all clothing and boots, at both Rainbow stores! Be ready for Memorial Day Weekend – whether your plans include a barbecue, camp-out, or the Potter Valley Spring Festival and Rodeo, fun new clothing from Wrangler, Cowgirl Tuff, Carhartt and more will brighten up the holiday. Check out the best in boots from Justin, Corral, Carhartt, and Ariat so you are ready to boot-scoot at the big dance! That 20% Off will keep your jingle in your pockets too!

Potter Valley RodeoSpeaking of the Potter Valley Rodeo, don't miss all the fun and activities over the Memorial Day Weekend in Potter Valley! Kicking off with the parade down Main Street on Saturday morning at 11 AM, and continuing non-stop through the weekend to Monday's Lisa Christofferson Memorial Gymkhana, there is something for everyone at the 69th Annual Potter Valley Spring Festival and Rodeo. Check out their website for complete schedule!

The Top Dogs are off and running. Photos were taken May 8 and 9 by professional photographer Catherine Reese and the staff at the Lakeport and Ukiah Rainbow Ag stores have their jobs cut out for them; choosing 10 Finalists from each store. The Finalists will be posted online and then voting begins! Vote by clicking the "like" button for your favorite dogs. The top three dogs from each store will earn the title of Top Dog Model 2015, and their cute faces will grace the labels of Rainbow's Natural Nuggets Baked Dog Treats for the next year! Keep up with the happenings at the Rainbow Ag Facebook Page!

chihuahauAdoptions at animal shelters are always a cause for celebration. Some lucky pet has found a home with a lucky family! But keep in mind that the upheaval of moving to a new place can stress out the budding relationship between former shelter pet and her new family. In fact, the percentage of pets that are returned to the shelter within a few weeks of the initial adoption is estimated at 20%. The trainers at The Local Bark Blog have some excellent suggestions for making that transition from shelter to home easier on everyone – and helping to ensure a long and happy family relationship. Check out their article here: The Local Bark Blog.

Husqvarna Riding Lawn TractorSave your tax dollars! It's a big NO SALES TAX sale on all Husqvarna power equipment, May 28 through 30 at the Ukiah Rainbow Ag! Check out some of the specials here and don't forget that Father's Day is June 21 (Dad would love a new Husqvarna mower, wouldn't he?)

Our veterinarian friends from Middletown Animal Hospital share some tips about Separation Anxiety in Dogs. This common problem can be solved, with training, care and help from your veterinarian. Read the article here.

Buy one, Get one for 50% off Any Greenie product for dogs and cats with this month's subscriber coupon!

Please Note: Rainbow Ag will be closed May 25 for Memorial Day.

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Vaccination Clinics At Middletown Animal Hospital,
Every other Saturday - Please call for dates

Healthy pets only, dogs on leashes and cats in carriers.
More info call 707-987-2000

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Vets from Middletown Animal HospitalSEPARATION ANXIETY IN DOGS
From the vets at Middletown Animal Hospital

Does your dog destruct everything in its path, drool excessively, urinate or defecate inappropriately, or bark non-stop once you leave the house? If so, they may have a case of separation anxiety. Separation anxiety is characterized by inappropriate behavior during owner departure and usually occurs at the time of perceived separation or within 30 minutes of departure. It is thought to be attributed to a strong exaggerated attachment to their owners. This disorder can be precipitated by extended time periods away from their owner or a move to a new home. Prior to these events, the dog may have never had any episodes of separation anxiety.

One key to diagnosing separation anxiety is to recognize the signs. It is extremely helpful if you can video tape your dog’s behavior during those periods of anxiety, as well as keep a detailed log of their behavior to properly determine the severity, likely triggering causes, and potential therapeutic strategies. It is important to note that many cases of separation anxiety also show signs of noise or thunder/storm phobia.

Some clinical signs include: excessive vocalization, inappropriate elimination, and/or destruction during the absence of their owner. Sometimes, they will become anorexic, have gastrointestinal upset, or act “depressed”. Before the owner leaves, they may hide, look anxious, follow the owner around, prevent the owner from leaving, or refuse to enter a crate if provided. When the owner returns home, they may act like Velcro, staying attached to the owner, have excessive greeting behavior, and/or take a long time to calm down. There are other behavioral disorders or medical conditions that can present similarly. Thus, it is important for separation anxiety to be correctly diagnosed in order to properly manage and treat the disorder.

Separation anxiety itself is based on fear and there are different severities. Their mental state is disturbed. Learning is involved as well. Therefore, in treatment of the disorder, we are modifying their behavior with multiple strategies, including altering the environment, eliminating triggers through counter-conditioning, and pharmacological management if needed. Treatment is a training exercise that may require pills as an adjunct, and involves the owner just as much as the dog. In order for treatment to be successful, you as an owner need to be on board and dedicated 100%.

Step 1: Alter the environment. This involves removing objects subject to damage from the dog or removing the dog from the potential site of damage. Most often, this means crating the dog or restricting them to a small kennel. Crating and confinement is a learned behavior and can take several weeks of conditioning for them to become comfortable. It is important to gradually take this step. Place them in the crate first with the door open, then close the door for increasing periods of time, all while you are home with them at first. Environmental enrichment is also necessary. Give them toys and bones to chew on. Leave the television or radio on for distraction and entertainment. Another thing to try is using DAP (Dog-Appeasing Pheromone) diffusers. They plug into your outlets, help keep them calm, have no side effects, and are one of few products that are FDA approved for use in dogs in treatment of behavioral disorders.

Step 2: Discourage hyper attachment and reward good behavior. These dogs will solicit attention from their owners often. Resist the temptation to pet the dog with separation anxiety when approached for play or contact. Be aloof when entering the house. Instead, you should be the initiator of contact. Do not allow the dog to settle down in close proximity. If the dog normally sleeps on the bed, provide their own bed on the floor. And encourage independent play. When the dog settles down, is calm, and relaxed, reward them for their good behavior.

Step 3: Eliminate triggers and desensitize. This relies on eliminating learned cues of departure and return. Examples of departure cues are: grabbing the keys or purse, and putting on a coat. These cues should be practiced 30-50 times per day until they become meaningless activity for the dog. Also, avoid using specific phrases while leaving or coming home. The dog preferably should be ignored and occupied with a distracting toy or bone. Graduated departure exercises (“virtual” departures) will help condition the dog to eventual return. Using a “safety cue”, a signal that tells the dog the owner will return soon, such as a blanket, potpourri spray, or bell is recommended. Act as though you are leaving for work, use the safety cue, leave the dog in the place you would like the dog to be able to stay when alone, then return, remove safety cue if visible, and allow the dog to calm fully. Repeat at least 10 times. After enough practice, they should become desensitized and remain calm upon departure and arrival.

Step 4: Use medications as an adjunct if needed. There are two drugs that are FDA approved for use in dogs with separation anxiety, fluoxetine (Prozac) and clomipramine. They are pills that are used once or twice daily. Both take several weeks of being administered before you start seeing a meaningful change and it is extremely important that any medication is used WITH training. There are other medications that can also be used in cases of actual panic attacks that are short-acting, such as diazepam (Valium) and alprazolam.

Separation anxiety is a very real behavioral disorder in the dog that not only causes a disturbed and fearful mental state in the pet, but can also create an unlivable disaster for the pet owner. However, it is very treatable. In extreme cases, a behavioral specialist consultation may be warranted. In general, with proper behavioral training, adjunct prescription medications, and dedication by the owner, a successful outcome is likely.

New House Brand Pet FoodsValue is important in this tight economy. You want the best for your animal companions, but you can't ignore the costs either. That's why Rainbow is pleased to introduce their new House Brands of pet foods – extremely high quality food that is also an extreme value! These brands aren't advertised nationally but just compare the quality to other store brands and it's easy to see why they are such a value. Get a 40 lb bag of Red Flannel Canine Select for the low regular price of $17.99, or a 35 lb bag of Exclusive Chicken & Rice for the everyday price of $34.99. Save even more by using the Frequent Buyer Card and when you buy 6 bags, you get one free! Come on in to the Ukiah or Lakeport stores today and ask for the House Brands – and get your Frequent Buyers Card.



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