March 2006

Welcome back to another edition of Show Chow Feed n' Read from Purina Mills! This is your place to hear all the latest news and updates on the exciting Show Chow programs!

To get things started, we wanted to let everyone know that the Winner's Circle Rewards program now has a new name - the Show Chow Feed Rewards Program! This is still the great program that lets you trade in your Weight Circles for awesome prizes, but now it's even better!

We are excited to introduce some brand new items to the program. First is the Show Chow Hooded Sweatshirt! This is a great way to look stylish, keep warm, and show off your Show Chow pride! Also, we're now offering the Billy Goat Gruff Goat "Gopher" by Tarter Gate! This item's just what you need to transport goats or other small animals around to shows.

Some other changes to the program include a red Show Chow T-shirt and the Show Chow Windshirt featuring the new Show Chow Feed Rewards logo! Keep saving up your Show Chow Weight Circles and send them in to Program Headquarters to get some COOL prizes! Just make sure you are using the 2006 brochure - you can either get one from your dealer or www.showchowrewards.com.

In addition to our other super sponsors, we are proud to announce two new sponsors for the Show Chow Feed Rewards Program - Germ-Xâ Hand Sanitizer and Tarter Gate. You might already know that Tarter Gate makes high-quality gates and other products that you can rely on, but you might not have known how Germ-X can play a big role in showing your animals. Think about this - using Germ-X on your hands can help you stay healthy, so you don't have to worry about getting sick before a big show!

And now on to some very important information about our other fantastic program, the Show Chow Top Performer Awards Program! Just to refresh your memory, you need to win either Grand or Reserve champion at a local, state or national show to participate in this program. Then just send in a completed application along with a picture of your winning animal to Program Headquarters.

You can still win two awards per year, but there are some changes you need to know about. For your first win in 2006, you can choose from a fleece jacket (available in adult sizes), a bomber jacket (available in youth sizes), or a 180 Point Show Chow Feeds Rewards Certificate. For your second win in 2006, you get an awesome Show Chow Twill Cap!

Last, but certainly not least, we are thrilled to welcome Eagle Valley ABM as our main sponsor of the Top Performer Program. Their generous contributions to this program make it possible for us to keep it running. A special shout out goes to Eagle Valley!

Now let's move on to other new business. Another issue of the Winning ResultsTM (our annual newsletter saluting local, state and national winners) is about to hit a mailbox near you! Not only will you be able to see kids from all across the country who have won grand or reserve by feeding Show Chowâ, but you can also learn some amazing tips from the pros. Don't forget to send us your pictures throughout the year so you can appear in the next issue of the Winning Resultsä!

Well, that about wraps it up for this issue of Feed n' Read. We appreciate your participation in the Show Chow Feed Rewards Program and Top Performer programs...we are currently over 4,000 members strong! Now that's a lot of Show Chow!

IMPORTANT CONTACT INFORMATION

Mail your Top Performers and Show Chow Feed Rewards Program applications to:

Program Headquarters
16660 Chesterfield Airport Rd.
Chesterfield, MO 63017

For any questions concerning the Top Performers Program or Show Chow Feed Rewards Program, please call:
877-536-4477 (Central Standard Time Zone)

Email any questions you have to: showchowrewards@yellowdogllc.com

Download applications for both programs and check out current prizes at: http://www.showchowrewards.com/


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We have convenient store locations in three counties:
UKIAH
235 East Perkins Street
Ukiah, CA 95482
(707) 462-2404
(800) 462-2404
(707) 462-3627 FAX

LAKEPORT
1975 Argonaut Road
Lakeport, CA 95453
(707) 279-0550

(707) 279-0594 FAX

CALISTOGA
810 Foothill Blvd.
Calistoga, CA 94515
(707) 942-4566
(800) 942-4566
(707) 942-9668 FAX

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We have convenient store locations in three counties:
UKIAH
235 East Perkins Street
Ukiah, CA 95482
(707) 462-2404
(800) 462-2404
(707) 462-3627 FAX

LAKEPORT
1975 Argonaut Road
Lakeport, CA 95453
(707) 279-0550

(707) 279-0594 FAX

CALISTOGA
810 Foothill Blvd.
Calistoga, CA 94515
(707) 942-4566
(800) 942-4566
(707) 942-9668 FAX

HomeVineyard Managers InfoEquipmentIrrigation
Parts & Repair ServiceAsk The ExpertsPets & LivestockOutdoor Power Equipment